The Sustainable Shrimp Partnership (SSP) announces expansion aims to bring Ecuadorian premium shrimp products to Chilean consumers.
The Sustainable Shrimp Partnership (SSP) announced it has expanded its presence to the Chilean market with retail giant Jumbo, under which SSP-approved premium shrimp will be available under the Cuisine&Co brand. SSP’s high-quality and sustainable shrimp is Aquaculture Stewardship Council (ASC) certified, farmed without the use of antibiotics, has neutral impact on water, and is fully traceable.
‘For consumers, it is important to know that they are acquiring a product that is healthy for them, produced and processed in a responsible way with nature and with workers. Through our traceability tool, consumers have the opportunity to know our story, and demonstrate compliance with the highest quality and sustainability standards,’ said Rodrigo Laniado, SSP Founding Member and Songa CEO.
Each package of SSP shrimp is stamped with a QR code that Chilean consumers can scan and access key information on their shrimp’s journey from farm to fork, verifying where, when, who, and how their shrimp was farmed and processed so they can trust the quality and sustainability profile of the product. This information is enabled thanks to a traceability-app that is connected to IBM Food Trust, a platform that provides traceability of food through blockchain technology.
‘We are thrilled to introduce SSP shrimp to Chilean consumers. SSP provides Ecuadorian premium quality shrimp that have been raised sustainably with care for the selective Jumbo shopper. Our collaboration with SSP, supports our ambition to align with producers who adhere to the highest social and environmental standards. We, like SSP, believe that the best tasting food is made by people who care,’ added María Paz Hasenohr Santa María, Regional Brand Manager at Cencosud.
‘We care about our consumers and ensuring the highest quality product for them has always been our objective,’ commented SSP Director Pamela Nath.
‘We are pleased to work with partners like Jumbo, who are committed on improving consumers choice for healthy and sustainable seafood.’