Seafood investment firm Bluefront Equity has new investment from Builders Vision. The investment will support the firm’s Bluefront Capital II fund, which is focused on advancing solutions that promote long-term sustainability in the global seafood industry.
‘A key element in our investment philosophy is to identify companies that can improve fish welfare and ocean health,’ said Simen Landmark, partner and chief investment officer at Bluefront.
Builders Vision has invested an undisclosed amount into Bluefront’s second fund, which has already made its first two investments: Cryogenetics, the leading provider of technology and services for the preservation of aquatic genes for the aquaculture industry and for safeguarding biological diversity, and Horizon Software (previously FiiZK Digital), a company that drives impact for the seafood industry through digital solutions that optimize biological conditions and production for fish farmers.
Builders Vision, founded by Lukas Walton, is also working with Bluefront to form an Impact Advisory Council (IAC), a strategic initiative aimed at enhancing the firm’s impact management and measurement (IMM) efforts.
This investment marks the first partnership between Builders Vision and Bluefront. Builders Vision seeks to drive systems change by deploying various types of capital to seed and scale sustainable market solutions. Oceans are a key focus area, alongside food and agriculture, and energy.
‘From the moment we met with Builders Vision and learned about their focus on advancing the blue economy and transforming food systems, we saw strong synergies between our goals and approach. It was clear that their expertise in these areas would complement ours, and we thought that they would be an excellent partner for us. Thankfully, this feeling turned out to be mutual. We are proud to welcome such an internationally renowned investor to Bluefront,’ said Kjetil Haga, partner and CEO at Bluefront.
‘We’re impressed with the work Bluefront is doing, and Kjetil and Simen’s deep expertise in aquaculture, combined with their strong network, puts Bluefront in a fantastic position for success,’ said James Lindsay, Investment Director at Builders Vision.
‘Shifting the value chains of major industries with practical, scalable solutions—like those in Bluefront’s portfolio—is essential for building a sustainable blue economy that can economically thrive while having an outsized positive impact. By investing in companies tackling critical challenges such as fish welfare, ocean health, and sustainability, they’re improving efficiency, reducing mortality, and addressing issues like lice, disease, and waste—all while driving strong returns and supporting long-term ocean resilience.’
