John West Australia has completely overhauled its supply chain to bring Australia the world’s largest offering of Marine Stewardship Council (MSC) certified sustainable canned tuna.
More than 100 million John West cans of tuna will clearly display the MSC ecolabel signifying to consumers the seafood inside is sustainable and traceable from ocean to can. The commitment means 43% of Australia’s canned tuna is now MSC certified sustainable.
‘This is a monumental move forward in the Australian seafood market and a move that will help keep our oceans healthy. John West Australia has shown tremendous leadership in sourcing certified sustainable tuna and backing this up with a firm plan to promote sustainable seafood options,’ said MSC Asia Pacific Director, Patrick Caleo.
‘John West Australia isn’t just saying its tuna is sustainable, they’re sourcing from fisheries that have been independently tested and scientifically proven to be sustainable to our global standard.’
John West partnered with WWF Australia in 2012 to source sustainable tuna and as a result is now sourcing skipjack tuna from the MSC certified sustainable Parties of the Nauru Agreement (PNA) tuna fishery, the largest fishery of its kind in the world.
‘By sourcing tuna from MSC certified fisheries we are fulfilling our commitment to sustainable sourcing and helping to preserving the marine environment and the small island communities which depend on healthy fish stocks,’ said John West executive commercial director Graham Dugdale.
‘Our commitment extends beyond sourcing policies and aims not only to educate, but also ingrain this perspective. We must position ocean sustainability as the ‘norm’ and only option moving forward.’
