About the fisheries
The assessment will include six units of certification made up of 23 vessels supplying Sæmark’s partners: Fiskvinnslan Íslandssaga hf., Hraðfrystihús Hellissands hf., Oddi hf., Þórsberg ehf. – four fish processing companies associated with Sæmark Seafood Ltd. in the MSC full assessment.
The Icelandic TAC allocation for 2009-2010 was set at 150,000 MT for cod, 63,000MT for haddock and 12,000MT for wolffish. The fisheries under assessment catch 6,200 MT of Atlantic cod, 3,300 MT haddock, and 1,100MT of wolffish using long line, handline and Danish seine. The fishing fleet runs year-round mainly off the west and north-west coasts of Iceland. Sæmark’s main markets are the USA, the UK, and continental Europe for fresh and frozen fish and Spain, Italy and Greece for salted fish.
What the fishery says
“There is increasing market demand for MSC certification,” says Svavar Guðmundsson, Managing Director of Sæmark Seafoods, “Sæmark is applying for MSC certification to meet that demand. We believe it will support Sæmark’s existing business in key markets like the UK and the USA as well as increase our sales in new markets. There are four producers covered by Sæmark’s application, which all are key employers for their local communities. Obtaining MSC certification would enable Sæmark to communicate better about sustainability, from the source to the consumer, which is vital in today’s seafood business. Because of all this, “Mr Guðmundsson says, “we are delighted that we have signed an assessment contract with the Icelandic certification body Tún.”
What the MSC says
“This is a hugely significant development”, says Rupert Howes, Chief Executive of the Marine Stewardship Council. “Iceland has a long and proud reputation as one of the world’s great fishing nations and seafood from its waters travel far and wide. Sæmark’s decision to enter these fisheries for MSC assessment will have an enormous impact across European and American markets and I eagerly await its conclusion. I hope that in the future more of Iceland’s fisheries will follow Sæmark’s pioneering work towards MSC certification.”
Gísli Gíslason, MSC consultant in Iceland adds. “We have worked closely with Sæmark for some time, and used the pre-assessment to inform Seamark and their partners about the MSC standard and assessment process. This has been a learning curve for everyone involved and this move is a welcome step towards recognising sustainability in Icelandic fisheries.”
About Sæmark
Sæmark was established in 1985 as a subsidiary of the Icelandic Freezing Plants Corporation. In 1999 the holding company turned to export of frozen seafood exclusively and Sigurður Björnsson created Sæmark Seafood Ltd. The company has developed a strong business relationship with major organisations in the Icelandic fishing and fish processing industry. This relationship and a powerful transportation network have made it possible for Sæmark Seafood to deliver fresh fish on daily basis to the US, UK and continental Europe.
