New research shows that most of the fish consumers in the Netherlands and in Sweden respectively are aware of the Marine Stewardship Council (MSC) ecolabel for sustainable and well managed fisheries. AMR Marketing Research has conducted a survey in both the countries to boosted the visibility of MSC-labelled and increased sales of MSC labelled products.
Consumer awareness and concerns for sustainability has risen which has influenced the consumers and their every day purchases very much. Nearly 50 percent of Swedish shoppers are interested in buying ecolabel products with an equally strong response of 34 percent of Dutch consumers 23 percent of Swedish respondents say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available.
In the Netherlands, ecolabels rank as the most trusted sources of information about sustainability – with friends and family recommendations coming second, an indication of how much more sustainability issues are part of everyday conversation. Most of consumers oin both the countries believe ecolabes are effective in helping bringing changes to environmental/ social problems.
Nicolas Guichoux, Regional Director for Europe at the MSC, said that these figures are a great testament to the work of our fisheries and supply chain partners. Msc will work closely with its partners for consumers to choose certified seafood and reward sustainable and well-managed fisheries.
