The announcement that Thai Union and Chicken of the Sea Frozen Foods have formed an alliance in North America with leading plant-based seafood brand The ISH Food Company comes alongside predictions that this market for plant-based foods could grow by more than 1000% over the coming decade.
The ISH Food Company is seen as an up-and-coming brand is leading change in communities globally to provide a regenerative, nutritious food system. It has trademarked a Whole System Approach to develop innovative plant-based food products, considering every single step, from the soil and water to the table.
‘We are excited to expand our reach within the alternative protein space through this alliance with The ISH Food Company,’ said Maarten Geraets, Thai Union Managing Director for Alternative Proteins.
He commented that this alliance with The ISH Food Company is a natural fit for both brands, particularly given the alternative protein brand’s environmental-first philosophy.
The ISH Food Company was established in 2020 to deliver its stated aim of providing innovative, sustainable, healthy plant-based foods worldwide, starting with plant-based seafood. In 2022, the company launched its flagship product, Shrimpish, which is now available at select colleges, universities and restaurants in the USA, with plans to expand offerings to include Salmonish, Codish, Crabish, Lobsterish, and other portfolio complements.
‘We have a big mission, and we can’t do it alone, which makes this collaboration in North America even more important,’ said Bernard David, ISH Founder and CEO.
‘Consumer demand for healthy, nutritious, and sustainable food sources is accelerating as individuals increasingly make the connection between the food they eat and the climate crisis. Our plant-based seafood is crafted with environmental impact top of mind, delivering on taste, texture, nutrition, and planetary health. We’re grateful for this partnership with Thai Union and Chicken of the Sea Frozen Foods as we work together to help transform food and agriculture into a regenerative, nutritious, and healthy system.’
