Icelandic fishing and processing company Vinnslustöðin (VSV) has established a new subsidiary in Finland, VSV Finland Oy, which became active on 1st November.
Its primary activity is the import, sales, and marketing of Icelandic and other Nordic seafood products in Finland, as well as elsewhere in Europe. VSV Finland Oy also offers its partners Finnish products, and the company’s product range, services and logistics network will grow as the company’s operations expand.
‘We are very excited, now we can offer new seafood products here in Finland,’ said VSV Finland’s managing director Mika Jääskeläinen, who previously managed seafood sales company Kalatukku E. Eriksson.
‘It has been interesting to notice that fish industry professionals, both in Finland and Iceland, are thinking the same and the communication has been easy. We have already started trading and we look forward to presenting the expertise from VSV to our partners here in Finland.’
According to VSV managing director Sigurgeir B. Kristgeirsson, the new company in Helsinki is starting out with a workforce that is highly experience in handling farmed salmon, and this venture takes the company into new territory.
‘Sub-contractors handle transport, but concerning farmed salmon, this is something that Vinnslustöðin has not previously been involved with. What happened was that an exciting opportunity arose,’ he said, commenting that this does not mean that Vinnslustöðin is planning to start farming salmon.
‘The staff at VSV Finland Oy have come to us with exciting contacts for purchasing farmed salmon in Norway and supplying this to the Finnish and Baltic States markets. This is a new angle for us that we find very interesting and there are clearly many opportunities in farmed salmon, which is growing everywhere.’
He said that although the new subsidiary has only been in operation for a few days, there has already been strong interest in doing business there.
‘It’s unusual to start activity on a new market and to get such a positive response right away,’ he said.