Thai Union Group has outlined a significant commitment with a requirement for free Wi-Fi on fishing vessels. As a key pillar of its award-winning SeaChange sustainability strategy now in its 10th year, Thai Union aims to have 50% of the tuna it sources to come from long-distance fishing vessels with Wi-Fi access for crews by the end of 2026, and 75% by 2028.
This commitment directly addresses a critical aspect of seafarer welfare – consistent and reliable access to communication. The initiative specifically targets vessels engaged in longer trips, during which isolation from family and support networks can have the most profound impact.
‘As we mark 10 years of our SeaChange sustainability strategy, the people behind it remain central to its ongoing evolution,’ said Adam Brennan, chief sustainability officer at Thai Union Group.
‘This commitment represents the next level of SeaChange, demonstrating how we are continually evolving and moving with technology to support the people working at sea. Delivering free Wi-Fi access is a tangible step towards improving their daily lives, allowing them to connect with loved ones, access essential information, and report grievances more easily. This reflects our belief that access to communication is an important enabler of worker empowerment and transparency across the industry, contributing to more secure livelihoods and a healthier future for families and communities. Our aim is for this commitment to set a new industry standard, proving the clear benefits and practical implementation of consistent connectivity.’
While the initial target is set at 50% coverage by 2026, Thai Union is taking a practical and phased approach, working toward expanding access for all vessels crew members.
‘This target reflects a realistic starting point given the technical complexities, vessel diversity, and uneven satellite coverage inherent in deploying robust connectivity at sea. Our immediate objective is to demonstrate operational feasibility and build momentum,’ Adam Brennan said.
‘Delivering free Wi-Fi access is a tangible step towards improving their daily lives, allowing them to connect with loved ones, access essential information, and report grievances more easily.’
Thai Union is the first global seafood processor to make this commitment and aims to set a new benchmark for the industry.
