A couple of years ago Thór Sigfússon’s book The New Fish Wave attracted interest around the world as he described how the Iceland Ocean Cluster came into being, bringing together a huge amount of new thinking in the seafood and fishing sectors under a single roof at the Reykjavík quayside.
Now he’s looking in some new directions, and seeking out examples of the best examples of what companies in the seafood industry around the world are doing to make the circular economy work.
‘At the Iceland Ocean Cluster we have been fortunate to have a group of imaginative, progressive companies with a lot of new ideas,’ he said.
‘These range from established businesses looking to focus on new thinking, to startups with imaginative ideas they want to get off the ground.
The founder of the Iceland Ocean Cluster, having stepped back from his initial role as its CEO, Thór Sigfússon has also been instrumental in establishing partner clusters in the US that operate on similar lines, nurturing new thinking that combines seafood and environmental issues.
His latest venture is a book under the working title of 100% Fish – How the World’s Best Seafood Companies Embrace the Circular Economy.
‘In this I want to focus on those companies that have been ready to try out new technology from startups – and it has frequently been a challenge for pioneers in this field to find someone willing to take a risk on something new. Finding the first fisherman to try out a new idea isn’t always easy,’ he said.
‘I’m hoping that by demonstrating best practice and showing examples of what can be done, we can encourage others to also do better and take risks on technology and ideas that contribute to improving the seafood industry’s environmental performance.’
