AEON, Japanese seafood retailing giant, issued a press release saying that the company roll out new range of MSC eco-label products, specifically chosen to coincide with the International bio-diversity day to further demonstrate AEON’s commitment to promote sustainable seafood. AEON has been a committed supported of certified sustainable seafood since the first launch of its first MSC certified products in November 2006 of 10 products at 660 stores.
According to the release 17 new products will hit the stores at Jusco, Saty, MaxValu, AEON super centers, and other stores throughout the country under the TOPUVALU private brand. The new range includes salted mackerel (Shio-saba) and salmon roe products (Sujiko) from Alaska .
The company said that new range of “TOPVALU” products bearing the MSC eco-label, offer customers more opportunities to select seafood sourced from sustainable and well-managed fisheries. The company believes this clearly shows its concerns towards global environmental issues, and also demonstrates our efforts for making contribution to conservation of seafood stocks and bio-diversity.
Kozo Ishii, Program Director of MSC Japan office is happy over the news saying that expansion of MSC labeled products by AEON is welcome. MSC praise AEON’s continued commitment and effort to support bio-diversity conservation. The increased range of MSC certified products in such an important retailer will significantly improve the awareness of the MSC ecolabel with Japanese consumers and provide them opportunity to recognize and reward fisheries that have demonstrated their sustainability against the world’s most rigorous, science based standard.
