It is informed that the Young’s new Jumbo products are‘bigger bite’ scampi which is expected to be popular with existing Scampi aficionados. The company has also significantly reduced the range’s saturated fat content to just 1.3 percent and by highlighting this on front of pack expects to attract new scampi consumers. The products oven bake from frozen in just 15 minutes.
It is mentioned that the Wholetail scampi is made from whole langoustine tails, responsibly caught off the west coast of Scotland and in the Irish Sea. Charlotte Broughton of Young’s opined that as the original inventor of Scampi Young’s has always led the market for this product. He also said that Young’s Wholetail Scampi is just 1.3 percent saturated fat, but it has not compromised on taste – it still has the crisp golden crumb and delicate Scampi flavour.
Scampi was first introduced in 1946 and since then it has become firmly established as one of Britain’s favourite seafood dishes. The frozen scampi market is now worth £55M a year and is showing strong growth – up 10 percent year on year. It is mentioned that Young’s Wholetail Jumbo Scampi and Wholetail Jumbo Scampi with a Hint of Lemon are available in 240g packs (serving two), RRP £4.99. They are both widely available in national retailers from this month.
