According to WWF this new collaboration with Nissui is a one-year project starting August 2010. Under this project WWF will undertake assessments of King & Prince’s top 20 wild-caught source species and then use that information to develop a sustainable sourcing strategy that will drive the company’s seafood purchases. This includes evaluating Marine Stewardship Council certification for wild species.
WWF said that it will also work closely with King & Prince to determine how the company and its suppliers can engage in select WWF fishery improvement projects currently underway. Bill Fox, vice president of WWF’s fisheries program, told that it is very important to achieve conservation objectives for sustainable seafood, and for this they need to engage leading companies like King & Prince in the process.
He also said that this kind of commitment demonstrates the business value of protecting ecosystems and ensuring the availability of seafood to meet rising consumer demand. Volker Kuntzsch, President of King & Prince, said that this collaboration with an internationally recognized expert NGO like WWF is an important step to accelerate and validate our ongoing efforts in safeguarding the sustainability of our raw material supplies, which is a non-negotiable aspect in our customer service.
