The UK’s newest PO, the Western Fish Producers’ Organisation (WFPO) which was established earlier this year, has appointed a manager ahead of becoming operational from 1st January next year.
The appointment has gone to Chloe North, who brings to the new role a wealth of experience in fisheries sustainability and supply chains, gained during experience at the Marine Stewardship Council and in consultancy at MRAG.
‘I’m so thrilled to be joining the WFPO as its manager, at the start of this exciting journey,’ she said.
‘The vision of the WFPO is one of well-managed fishing and top-quality products. We will be working hard on sustainability initiatives and marketing the catch, including at international shows, fostering existing and growth markets.’
Chloe North takes up the post on the 5th October and the WFPO will be fully operational on the 1st January 2021.
The founding members of the WFPO are Passmore Fishing Ltd, part of a fifth generation Brixham-based fishing and processing group of businesses and Waterdance Ltd, which operates a diverse fleet of vessels.
‘UK government policy gives POs a central role in post-brexit fisheries management. It’s a great time to be forming a new PO with a vision of a vibrant UK fishing and seafood sector,’ Alex Passmore said.
‘The WFPO team look forward to close collaboration with the existing UK POs, particularly those in South West England, to drive positive outcomes in a significant time of change for the fishing sector.’
