It is fact that Brazil, which has changed from a net fish exporter to a net importer, is home to more than 150 supermarkets owned by the Carrefour Group. Geraldo Antonio Cosentino, perishable director for the north east region for Carrefour, said that meat prices in Brazil are getting higher, so there are great opportunities for companies in the seafood industry.
It is told that the meeting was arranged by government agency UK Trade and Investment (UKTI), which has categorized Brazil as a High Growth Market. David Lilley, UKTI international trade team manager, commented that as part of the UKTI strategy, we will be taking a trade mission to Brazil in March next year to look at the market. It is true that Brazil is UK’s one of most important foreign investment destination, and many large UK corporations have well-established operations in the country. Brazil also has a wide and developed industrial base and government is intent on privatizing and deregulating.
According to local news source Brazil’s middle class is also expanding and acquiring a higher spending power and taste for high-quality products. Nicholas Leek, of J Marr (Seafoods), agreed on Brazil’s considerable potential saying that the requirements for fish in Brazil are an untapped resource and the potential is massive. The UK commands a 2.05% share of the Brazil market and constitutes the South American country’s 15th largest supplier.
