– After a slow start in 2006, sales took off during the 2007 season after we advertised the product TripleNine Bait in Denmark’s largest angling magazine, Sportsfiskeren, during the spring months, explains Ejgil Knudsen, Managing Director of TripleNine.
– This year, we will follow up the success with a similar campaign in the hope that the growth rate achieved in the last couple of years will continue, he adds.
– In addition, we have managed to find collaborators in the neighbouring countries to the south, and we hope that they will likewise succeed in distributing the product to a range of retail shops, says Ejgil Knudsen.
