Software specialist Wisefish has announced a new partnership with Canadian processor Quinlan Brothers, marking a continued expansion of its presence in Canada and the broader North American market. The collaboration reflects growing demand across the Canadian seafood sector for specialised technology and software to modernise operations, improve traceability, and navigate increasingly complex global supply chains.
By switching to the Wisefish platform, Quinlan Brothers will gain visibility across its operations – from raw material intake through production, inventory, and distribution – enabling more accurate reporting, improved yield management, and faster decision-making.
‘Implementing Wisefish is a strong step towards transformational change,’ said Quinlan Brothers CFO Candace Seymour.
‘Wisefish stood out because it reflects the real financial and operational complexity of seafood. It will give us clearer insight into margins and costs, simplify day-to-day operations, and help us manage traceability in line with Canadian and European standards. Having real-time access to reliable operational data is critical. We’re looking forward to minimising manual work and gaining an even more complete view of our value chain as our business grows.’
Wisefish is designed to reduce fragmentation and improve decision-making across the value chain. From recording detailed catch information and tracking farm biomass to managing production, sales, and logistics, the platform gives seafood companies a single, integrated view of costs, traceability, and seafood operations. For Wisefish, the collaboration underscores the importance of the Canadian seafood market.
‘Canada plays a central role in global seafood,’ said Wisefish CCO Siggeir Örn Steinthórsson.
‘It is a market defined by operational discipline and high standards. Welcoming Quinlan to Wisefish highlights a broader shift in the industry. Companies are proactively seeking clarity, efficiency, and insight across their operations and that’s exactly what our solution enables. Our focus is to support companies like Quinlan Brothers with a solution that respects the complexity of seafood and help them connect their seafood operations with confidence.’
