Bord Iascaigh Mhara (BIM), the Irish Sea Fisheries Board leads a trade delegation to the Brussels exposition. BIM and the Irish seafood industry is highlighting how innovation is key to successful business development and job creation at the opening of the 2009 European Seafood Exposition (ESE) in Brussels. ESE is considered to be the most important global business event for the seafood industry.
It is said that the Ireland Pavilion will encourage new international business, and highlight innovative Irish companies which, despite the economic downturn continue to successfully develop their business and create jobs. Among BIM’s key programmes there is one important ‘Making Plans That Matter’ programme. It is told that all of the companies participating in ESE are set to benefit from the programme that provides them with one-to-one business support and direction to assist them to analyse their overall strategy and target profitable market opportunities through in-house business plan development.
According to BIM ESE is the best opportunity for Irish seafood industry to grow and innovate. BIM is also working with the industry on a continual basis to develop new products and opportunities. BIM’s CEO Jason Whooley explains differentiating Irish seafood products is key; and BIM is working closely with the industry on NPD and technology transfer to enable them to distinguish themselves from the many low cost alternatives available.
The main purpose of BIM’s work programme is to add value to Irish seafood through Innovation, New Product Development (NPD) and Technology Transfer. Coupled with the ambitious targets set by the ‘Marking Plans That Matter’ programme and by providing financial and knowledge based support to approved client companies.
