Head of Public Relations and Communications for the Seafish in the UK, Jane Smernicki is the new chair of the Global Seafood Communicators.
The group is a sister organisation to the International Coalition of Fisheries Associations (ICFA) and is dedicated to advancing effective communication within the seafood sector. It plays a critical role in shaping public understanding of the industry’s contributions to sustainable food systems.
‘We are pleased to welcome Jane to this important role,’ said ICFA chair and Cepesca VP Ivan López Van der Veen.
‘Clear, credible communication about seafood and fisheries has never been more important. Jane is a highly respected strategic communicator, and her experience will help the Global Seafood Communicators Group bring together expertise from across the sector to share knowledge and support informed discussion about the role of responsible fisheries in feeding people around the world.’
Prior to her role at Seafish, Smernicki held senior communications positions across the UK food production and agri-food innovation sectors, supporting strategic engagement on issues including sustainable production, innovation and workforce skills. She takes over the chair role from Fiona MacMillan, the former general manager of communications and marketing at Seafood New Zealand.
‘Whether it’s nutrition and regulation or science and sustainability, the ability to speak with one voice on issues and policies that effect us all is a valuable tool for fisheries,’ Jane Smernicki commented.
‘I am proud to take on this leadership role amongst a group of professionals who understand the power of precompetitive collaboration, especially in the communications space.’
The Global Seafood Communicators first came together in 2018 as an ad hoc assembly of six associations that and has since grown into a twenty-six-member organisation representing 11 countries.
