The #FishToYourDoor campaign started by Seafood Cornwall is introducing a new initiative, with hefty discounts for NHS staff.
The county-wide #FishToYourDoor platform launched by Seafood Cornwall was an immediate response to the impact of Covid-19, designed to connect households with fresh fish and keep fishermen going to sea.
With more than 40,000 customers reached within the first few days of the campaign in early March, #FishToYourDoor has gone from strength to strength, and continues to add new merchants to its growing list of sellers with delivery capacity, and promoting fishermen selling direct from their boats.
Since launching, #FishToYourDoor has brought over 3500 new customers to affiliated merchants and received a stream of delighted feedback from people trying local Cornish fish, fresh from the merchant, for the first time.
Now looking to support key workers on the front line of Covid-19, #FishToYourDoor is introducing #NHSFishFridays as a thank you to Cornish NHS heroes.
The campaign makes available discounts from six key merchants who are offering a wide range of the 40+ seasonal fish and shellfish species available around the Cornish coast. Discounts range from 25% to a huge 50% and affiliated merchants are offering free delivery.
‘Our NHS workers have been working day and night to care for everyone’s loved ones,’ said
Louis Smart at South Coast Fisheries, one of the merchants involved in the scheme.
‘We wanted to do our bit to show our appreciation so we’re saying thank you in the best way we know how, through the delivery of fresh Cornish fish.’
The only requirement is that orders are made using an NHS email address, and that NHS customers live and work in Cornwall. This schemes run on Fridays from the 15th May launches date through to 29th May 2020. Take a look at the Seafood Cornwall website to see what businesses are involved and how you can set up your Fish Friday order.
