Seafood Cornwall’s #FishToYourDoor campaign, which was launched within hours of the first Covid-19 impacts on South-West fish markets, has seen overwhelming response within first week.
The new campaign that facilitates quick match-making between Cornish fish merchants and fishmongers and would-be buyers across the country has been inundated with orders since launching last week.
Cornwall-wide seafood promotion initiative Seafood Cornwall launched the #FishToYourDoor campaign alongside the Cornish Fish Producers’ Organisation on 17th March.
Responding to the closing-down of restaurant trade and export markets, and aiming to keep sales routes open for domestic catch, the scheme was designed to connect individuals and households with fresh Cornish fish – via fish merchants with capacity to deliver.
‘Thanks to the #FishToYourDoor initiative, plus our own efforts, we have kept the doors open. We are delivering fish individually portioned, prepped and packed, and calling our customers to notify them that their contact-free delivery is on their doorstep,’ said Naomi Bullus of family-run business Celtic Fish & Game, one of the companies participating in the scheme.
‘I’m delighted to see a scheme like this come together so quickly in the face of all the troubling impacts of this Covid-19 pandemic,’ commented local MP Derek Thomas.
‘Fishing communities and seafood businesses deserve our support more than ever at this time – and it’s reassuring to see a system delivering healthy, local fish directly to households when many are struggling with supermarket shops. I hope this demand continues to grow over the coming months, and beyond the current circumstances.’
Requests have been flooding in via the Cornish Fish Producers’ Organisation Facebook page, and the Seafood Cornwall twitter account. More than four hundred new customers have been connected to merchants, many offering messages of support for Cornwall’s fishermen.
