In a recent survey from research and consulting firm Technomic of Chicago, consumers opined that they would pay more for food at restaurants that offer premium proteins, fresh baked bread and healthy ingredients. The survey revealed that 33 percent of consumers believe they would spend more at a restaurant for lunch if the eatery offered premium meats, while 40 percent said they would spend more on dinner if the restaurant provided premium meats.
It is told that 22 percent consumers believe they would spend more for healthier dinner fare, and 21 percent said they would be willing to spend more for healthier lunch items. Darren Tristano, executive VP of Technomic, told that consumers are spending less on dining out and feel they have to allocate restaurant spending more wisely.
Dan McGowan, president of Big Bowl in Chicago, which operates eight authentic Chinese and Thai full-service restaurants, informed that restaurant guests are paying for high quality, authentic food. Despite the difficult economic climate, Big Bowl’s sales have risen by $5 million over the last three years. He added that the Big Bowl consumer is younger and more educated. They get why the price of a dish might go up 50 cents when we switched to free-range chicken, for example.
On the other hand Technomic’s study also found that 91 percent of consumers who are decreasing their restaurant spending are cutting back by dining out less frequently.
