Media reports state that Agriculture Minister Gerry Ritz and Fisheries and Oceans Minister Gail Shea have jointly an investment of over $1 million for the Canadian Aquaculture Industry Alliance to promote the high quality and diversity of their products globally. Ritz said that this investment will help drive the message that Canadian has the best seafood in the world. This put more of Canada’s great seafood products on kitchen tables around the world.
Adding on this Minister Shea said that Canada’s seafood producers and processors depend on exports.International trade creates more than just revenues for the sector, it creates industry stability, jobs and prosperity for all Canadians. The press release said that the government is keen on new promotional activities that will feature the high quality and safety of Canadian salmon, mussels and sablefish to increase international sales. The marketing initiatives include a salmon public relations campaign, an in-store tasting program for farmed mussels, an industry-wide promotional tour for mussels and outgoing missions of industry representatives.
According to Ruth Salmon, Canada’s Aquaculture Alliance executive director, the announcement of new promotional activates is great news for the growth of the Canadian aquaculture industry. This $1.2 million investment is provided through the AgriMarketing programme, which helps producers and processors to increase exports of Canada’s safe, high-quality products around the world.
