Mustad Autoline has established a new branch in Iceland, located in the south coast fishing port of Grindavík, home to much of the country’s longline fleet.
Mustad Autoline’s intention by setting up a new subsidiary, having previously been represented in Iceland by Ísfell, is to maintain close links with clients while strengthening the company’s presence in Iceland and Greenland.
Manager and co-owner Sigurður Óli Thórleifsson brings with him a wealth of experience and expertise of the Mustad Autoline product range and market, having managed the Mustad brief while at Ísfell.
This is an important strategic investment for Mustad Autoline, which seeks to recruit highly competent and skilled people, as a route to expanding the product range and gaining a larger foothold in Iceland and Greenland, both considered to be of the main markets for the company.
Mustad Autoline is not new to setting up subsidiaries and sales offices, and the company is already present in Bellingham in the USA and St. Johns in Canada, as well as at Båtsfjord, Myre and Ålesund in Norway.
Mustad Autoline has its headquarters and production plant at Gjøvik in Norway and a production plant in Latvia.