The press release of the company states that Marine Harvest Scotland has been examining the potential of the Chinese market for some time and, in close co-operation with the Marine Harvest China office, ensured that they were in a position to supply from January 2011. Madeleine Easson, Account Manager of Marine Harvest Scotland, explained that this is an historic moment for Scottish farmed salmon as they are success in selling Scottish farmed salmon in China.
It is considered to be an important step in a country where fish is seen as a greater delicacy than meat and poultry. They know the Chinese eat a large proportion of fish in their diet and Scottish farmed salmon is renowned for its taste and quality. Easson also said that the sales made this month are the first of many shipments to China and the start of a long term trading opportunity.
It is fact that the size of the Chinese market for fresh Atlantic salmon is estimated at over 10,000t and has seen considerable growth year on year through the last decade. Scottish farmed salmon is a major success story for Scotland, injecting more than £500 million into the Scottish economy in 2008. Scotland is the second largest salmon producing country in the world and its exports have increased by 500 percent in the last 20 years.
