Marel has opened a new office in Namibia, the world’s largest hake producing country after reorganising its sales and service support for customers in southern Africa, with a particular focus on Namibia. The new branch opened for business earlier this month.
According to Marel, the decision to establish a base in Namibia is driven by a long-term strategy to further strengthen customer support in southern Africa, where the next closest office is in Johannesburg. The Walvis Bay office is expected to provide more direct contact with customers, better customer care, and is in a better position to respond quickly to local market needs and changes.
‘Namibia is the largest hake producer in the world and it is exciting to have a local office and deepen our relationship with the Namibian fish processing industry, as well as open our door to meat and poultry processors in the region,’ a Marel spokesman said.
Two key objectives of recently announced changes to Marel’s organisational structure are to drive continued growth and further enhance the customer journey. The new office in Namibia is a step in that direction, bringing Marel closer to its customers and supporting the company’s ambitious growth strategy.
