According to the Postcode Lottery the initiative ‘Project Oceans’ is a 7 million Euros fund that has been created with the goal to increase consumer awareness about the challenges the oceans are facing, and to support the work of organisations that focus on protection of the oceans and sustainable seafood solutions.
The MSC is very happy to have been chosen as one of the beneficiaries of the project and the support of the Postcode Lottery Project Oceans will significantly enhance MSC’s operations in three key areas. Experts believe that supporting MSC’s operations in China where there are already more than 120 companies certified to process MSC-certified seafood.
MSC has successfully carried on the public awareness about the number of sustainable seafood promotions. To further support the much needed increase in consumer awareness, the Postcode Lottery Project Oceans has created their own website www.projectoceans.com, where competitions and other activities are used to engage the public, generate interest in the oceans, and explain how visitors to the site can make a difference.
Rupert Howes, Chief Executive of the MSC expressed that to associated with thie project is a pleasure. He added that not only will the funding enable the acceleration of MSC activity in very critical areas, it will also give a significant boost to the growing levels of consumer awareness around the world. He opined that it is wonderful to see such a high level of support focused on the world’s oceans and very encouraging to see so much activity highlighting the solutions that enable everyone to take part and make a very real difference.
