Setting up production for groundfish in the north-eastern port of Vopnafjörður has provided a lifeline for employment in the region. HB Grandi is the remote port’s largest employer and Vopnafjörður with its proximity to the grounds where much of the pelagic fisheries take place was chosen as the focus for the company’s pelagic processing and fishmeal production. But these fisheries are highly seasonal, resulting in fluctuations in earnings. Adding groundfish processing to the profile has taken out the peaks and troughs, providing steady employment year-round.