According to the information revealed the company said that cats love classic ocean taste. That’s why they have crafted this blue fin tuna recipe just for them. It’s an experience that’ll bring on purrs and happy faces. Both US and EU have supported the international trade ban in the threatened species, but the proposal was defeated at the UN CITES meeting in Doha, Qatar, in March, much to the concern of environmentalist groups all over the world.
Mars Petcare announced in Britain that it was now committed globally to using only sustainably sourced fish across the Whiskas and Sheba brand ranges by 2020. By the end of this year, the eco-label denoting Marine Stewardship Council certification would appear on packs. The company in its release said that as Europe’s largest petcare business we consider that we are in a position to effect real change where governments and regulators acting along may not be able to.
The company also said that sustainability is a journey and we’ve worked quickly to identify a viable and sustainable replacement for WHISKAS® Blue Fin Tuna Flavor in Sauce®. We’re pleased to announce today that we’re removing Blue Fin Tuna from the WHISKAS® line up and offering cats and cat lovers a more sustainable WHISKAS® variety made with real Pacific albacore tuna.