Exports of Scotland’s premium salmon product have increased to record levels for the second year in succession. Scottish government and Scottish Development International (SDI) have supported this initiative and so the export of Label Rouge Scottish Salmon have increased by 7 per cent, rising from 7,251 tonnes in 2009 to 7,743 tonnes in 2010. This follows a 19% increase in the previous year.
The Label Rouge accolade is awarded by the French Government to products of superior quality, particularly in relation to taste. Scottish salmon was the first non-French food to receive this accolade back in 1992. Scott Landsburgh, chief executive of Scottish Quality Salmon, the promotional and management body for Label Rouge Scottish Salmon, said that this is great news for producers of Label Rouge Scottish Salmon.
He added that the strong export trade has been built solidly on provenance, the product’s PGI status and premium taste and quality. Environment Minister Roseanna Cunningham said that Scotland has a well-earned reputation for our fantastic food and drink and Scottish farmed salmon is central to this success.
Anne MacColl, chief executive of SDI said that they are working hard to support the Scottish food and drink industry in identifying and exploiting new international sales opportunities and it is a great endorsement of the strengths of Scotland’s salmon industry that exports of Label Rouge Scottish Salmon continue to rise.
