Film ‘Stinky Fish’, the star of a new consumer education and information, goes live today on website like Facebook or YouTube. The film has criticises the destructive fishing that push the virtues of sustainably caught seafood. The film is an animated fish puppet emerging from an icebox and creates awareness about stinky fish. It tells the history of stinky fish like from where it came and even tell the diners and shoppers to avoid ‘stinky fish’.
According to the film stinky fish are caught form over-exploited fish populations or caught through destructive fishing methods and technologies. Sarah Bladen of WWF’s International Marine Programme informed that the main purpose of this film is to generate awareness among buyers and eaters with the underlying message that your seafood spread is going to be all the more contending if you purchase and eat with some conscience.
The film Stinky Fish has also included a six step plan for fish consumers to follow that. It also suggests that the fish products should carry the ecolabel of the marine Stewardship Council (MSC). The plan asked retailers and restaurateurs for sustainable fish and generally adding in small personal ways to meet the consumer demand for seafood.
The film advised the consumer not to go for seafood that comes from the area whose populations are depleting, destructive fishing methods, and the likes. It also list the name of stinky fish such as Atlantic cod, overfished Atlantic bluefin tuna, swordfish from areas still using banned driftnets, and orange roughly driven into depletion almost as soon as it was discovered just a couple of decades ago.
