SUPERVALU, one of the largest food retailers in the United States, come together with WWF to work on a strategy sustainably sourcing the store’s wild-caught as well as farmed seafood. It is said that in this endeavour WWF will help SUPERVALU assess the sources of the company’s top 20 wild-caught seafood species. The assessments will
inform the development of a new sustainable seafood sourcing strategy that will drive the company’s seafood purchases.
Seafod is the primary source of protein for many people around the world. Yet since the 1950s, it is estimated that over 75 percent of the marine fish stocks are now either fully exploited or overfished. The world’s oceans and the marine life they sustain are at risk. Bill Fox, vice president of WWF’s fisheries program, told that major food retailers like SUPERVALU have an important role to play in changing the way seafood is harvested or grown, both to reduce its impact on the planet and to ensure the fish we rely on exist for generations to come.
It is informed that after the completion of the assessments and strategy, WWF and SUPERVALU intend to engage the company’s source fisheries on improving environmental practices. SUPERVALU also will work toward sourcing more sustainable farmed seafood by participating in the Aquaculture Dialogues, a WWF-led project that will result in global standards designed to minimize the environmental and social impacts associated with farmed seafood.
