Superba Krill Oil (60 capsules, 500mg per capsule) is now available for sale in all major health food shops in Norway.
Macronova (fully owned by Life Europe AB) is distributing the product in Norway. “The launch of Superba Krill Oil is by far the most important launch for Macronova in 2009” says Peter Carlsson, CEO of Macronova. He continues “The consumer interest seems to be huge. I see Superba Krill Oil as excellent innovation in the core of the considerable omega-3 fatty acids segment.”
“It is important to us to succeed in our home market. The competition in the Norwegian food supplement market is fierce. More than 45 different omega-3 product concepts compete. However, the feedback from the retailers is very positive: Superba Krill Oil is regarded as a key growth driver in 2009,” says Business Director of Aker BioMarine Roar Hernes.
The omega-3 fatty acids in krill and Superba Krill Oil are mainly bound as phospholipids. Research indicates that the phospholipids form is better than the triglyceride from due to better utilization of the fatty acids by the body.
