The Nueva Pescanova Group aims to become the first company in its sector to use plastic waste collected from beaches and coastal areas, to produce packaging through an advanced recycling process.
The company will start using this new packaging from the second quarter of the year for some of its Pescanova brand products. They will be made from 90% plastic materials, collected from riverbeds and from areas up to 50 kilometres from the coast.
This project will facilitate the recovery of around 10 tonnes of plastic waste, mostly large fragments, before it ends up in the sea and breaks into smaller fragments.
To achieve this, Nueva Pescanova is partnering with SABIC, a leader in the chemical industry and pioneer in the production of certified circular polymers.
‘As a seafood company, it is our great responsibility to care for the seas and oceans, the ecosystems on which our activity depends and which we must all take care of together. With this initiative we will prevent this plastic waste from reaching the marine environment, giving them a new life. We have set ourselves the goal of making 100% of our packaging recyclable by 2025 and, through this action, we will be one step closer to achieving this,’ said Nueva Pescanova Group CEO Ignacio González.
This initiative is part of the Pescanova Blue Sustainability Programme, an integrated plan of initiatives designed to drive and document responsible action and sustainable use of natural resources throughout the company’s value chain: fishing, farming, processing and marketing.
