Land: Frankrig

The demand for the ban of bluefin tuna is gaining ground globally but France hesitates to support as it would end sushi bonanza.

French shoppers will find it easier to choose certified sustainable seafood when a new, nationwide awareness campaign, Les Jours Bleus, is launched in Carrefour stores in January.
Connétable , Findus, Labeyrie and the MSC in partnership with the Carrefour Group [4] will soon launch les Jours Bleus (the Blue days), a nationwide in-store campaign. The campaign will help French consumers make positive environmental choices when buying seafood. It is the first instore campaign promoting MSC-labelled products ever organised in France.