Seafood investor Bluefront Equity has becomes the majority owner of tech company Seacloud AS, which delivers cloud-based software and sensor technology for analysis and utilisation of management data for the fish farming and maritime industries.
‘There is an almost incomprehensibly large and continuously increasing amount of sensor data in the seafood industry. Seacloud aggregates the data that the different sensors capture and converts it into meaningful information which in turn forms the basis for making smart operational decisions. The company is a catalyst for digitalisation and streamlining of the seafood industry,’ said Bluefront Equity partner Kjetil Haga.
Seacloud was founded in 2016 by Jørn-Roar Pedersen, who identified a niche for smart monitoring solutions for ocean-based industries. The core of Seacloud’s service offering is a proprietary software that can communicate with all types of sensors, irrespective of type of equipment and the end-user. In addition, the company sells different sensor technologies.
Among the sensors that Seacloud offers and connects to its cloud-based software are environmental stations that provide a complete overview of the ocean environment, weather stations that provide information about weather, wind, currents and wave height, level measurement of all types of tanks and silos, plus pH measurement of silage. Seacloud also offers complete vessel integration that provides shipowners and fish farming companies with full overview of all vessels plus engine and vessel data.
‘There is huge potential in this data, especially when it is put into context,’ Seacloud founder Jørn-Roar Pedersen said.
‘This is exactly what Seacloud does on behalf of fish farmers, shipowners and others. We aggregate and make the data available in order to enable more efficient operations, reduce operating costs, reduce impact on the local environment, protect biomass, reduce CO2-emissions and prevent equipment breakdowns.’
All five current owners of Seacloud remain shareholders in the company now that Bluefront has become the majority owner.
‘All current owners believe strongly in what we are aiming to achieve and therefore wanted to remain shareholders,’ Seacloud managing director Jens-Harald Jenssen said.
‘We like Bluefront Equity’s approach of co-owning and developing the company in collaboration with current management and owners. They want to be in the same boat as us, and that is important to us.’
