The newly-appointed Chief Sales and Marketing Officer (CSO), for Skaginn 3X and Baader Ísland is a familiar face there.
Jón Birgir Gunnarsson has a long background in the seafood technology business with Marel, Valka, and at Skaginn 3X when he headed sales and marketing during the company’s strong growth stage between 2016 and 2019.
‘With the appointment of Jón Birgir Gunnarsson, we are further strengthening our position in the Icelandic market and our expertise on superior pelagic processing solutions to the benefit of our customers,’ said Baader Fish managing director Robert Focke.
‘I am convinced that he will be as dedicated in adhering to our customer’s needs as he is to Skaginn 3X and the Baader multi-brand product portfolio. This is what brought him back.’
He will be responsible for accelerating sales activities in the local Icelandic market for the entire Baader multi-brand portfolio. Together with his team, he will further provide the global lead on pelagic processing systems.
‘It’s a motivating task to keep the Icelandic teams’ strength in agility and adaptability, while combining it with the important robustness and stability that Baader represents,’ Jón Birgir Gunnarsson said.
‘I am excited to be in an important leadership role in this strong company, not the least because I believe we will be a leading force. There seems to be no other Icelandic company that has this number of specialised and dedicated staff who focus only on fish processing technology.’