German fish and delicatessen specialist Appel Feinkost from Cuxhaven told that it commits to sustainable fishing, to all its herring and mackerel products. The company is said to add MSC ecolabel on 29 herring products. The German company will make an important contribution helping to safeguard seafood supplies for the future.
Appel Feinkost launched its first three MSC-labelled herring filets with great success in early 2009, helping to further establish the movement to a more environmentally friendly diet of sustainably caught fish. By labelling its complete herring and mackerel range, the upmarket seafood specialist will be able to meet the increasing market demand for sustainable seafood.
It is said that herring and mackerel are among Germany’s most popular fish species. Marnie Bammert, MSC Country Manager Germany, Switzerland and Austria, said that they are delighted about Appel’s commitment to the protection of fish stocks. Appel’s new MSC-labelled product line will make it even easier for consumers to purchase sustainably caught fish and thus reward environmentally conscious fishermen.
